Developing an Individual Donor Plan
San José Public Library’s Partners in Reading Program
The current economic situation in which most adult literacy programs find themselves is challenging at best. Many do not have fund development programs in place and could benefit from information about this option and the potential revenue that could be generated. San José Public Library’s Partners in Reading (PAR) program is one of those programs, so we explored ways to increase fund development options for PAR through the design of a plan to create a three-year individual donor campaign. The project is targeted entirely to an adult literacy program and provides unique insights as a result.
All of the following are PDF documents
- Introduction
- Scope of Work
- Individual Donor Plan
- Donor Survey
- Remit Envelope - Inside
- Remit Envelope - Outside
- Messaging and Communication Tools
- Story - Opening the Glass Door
- Story - From Frustrating to Friendly
- Story - My Hero is My Mother
- Story - My Hero is my Tutor
- Raodmap to Creating a Fund Development Plan
- Postcard 1
- Postcard 2
- Postcard 3
- Postcard 4