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Literacy Public Awareness - and Action!

This presentation covers the results of a market survey of CLLS program participants - learners and tutors - conducted during December 2005 and January 2006. The survey addressed two main marketing objectives:

This information will be used to craft meaningful new public awareness and recruitment messages; to communicate those messages through effective channels to reach more prospective learners and tutors; and to create new templates for public awareness materials for use throughout California.

Webcast Recorded:
November 11, 2006
Length: 42 minutes
Speaker: Joan Frye Williams
Library Consultant

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Handouts and Links:

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