Marketing

CLLS programs utilize a multitude of avenues to connect with their community to promote literacy services. 

Logos

California State Library and California Library Literacy Services logos can be found on the “Logos and Photo Gallery” page.

Marketing Resources

CLLS programs should follow marketing guidelines identified by the library jurisdiction and begin by working with internal communications and marketing teams for support creating program marketing materials. Below you will find examples of various types of marketing materials to promote your CLLS programs and services. Accompanying each type of marketing material are samples provided by CLLS programs.

• Press Release
  • Lake County Library Press Release Sample
• Social Media Graphics
  • Long Beach Public Library Social Media Graphic Sample for Learners
  • Long Beach Public Library Social Media Graphic Sample #2 for Learners
  • Lake County Library Social Media Graphic Sample for Tutors
• Print Materials
  • Sacramento Public Library Bookmark Sample
  • Lake County Library Learner Outreach Flyer Sample
• Newsletter
  • Carlsbad City Library Newsletter Sample
• Internal Communication
• Community Partner Communication
• Success Stories
• Literacy Fact Sheets
  • ProLiteracy Adult Literacy Fact Sheet
• Videos